Your website’s referring traffic probably looks like this:
Long ago, some damn marketer noticed that this was usually the case and got the bright idea that, since Google is responsible for 98% of a website’s traffic, we must market to Google. And thus, search-engine optimization (SEO) was born.
Getting spam comments on your blog? You can thank SEO. Click what looks like a cool link and fall down a rabbit-hole of incomprehensible copy and then links to even more incomprehensible copy? You can thank SEO for that too.
Yes, there is supposedly such thing as “good” SEO and “bad” SEO. Or, in industry parlance, “white hat” and “black hat.” (I prefer lumping them together under the moniker “ass hat.”)
Good SEO is common sense: useful browser titles, relevant headlines, not making your entire page one big image that search engines can’t read. Things like that. There’s no need for an entire industry of SEO “experts” spouting this advice; I just gave it to you for free and I’m happy to dispense more.
All the other crap? Like creating entirely separate websites whose sole purpose is to link to your main website? Or bots that spam Twitter and other social media sites? Get. Off. My. Lawn.
Tags: SEO, search-engine-optimization, black hat SEO, white hat SEO, ass hat SEO, website optimization, search engines, Google, Bing, Lycos, Dogpile, Excite, WebCrawler, Yahoo, search marketing, search experts, SEM, Overture, Adwords, world wide web, offal, ladies’ underthings.